About

About Us

Drayton Valley Bakery and Café offers you the best oven-baked goods in town; whether you are a community member of Drayton Valley or just a passerby, if you have not enjoyed the real taste of freshly oven-baked food, you are sure to miss a lot in life. Our primary goal is to satisfy our customers’ food needs and sweetness cravings; but unlike other bakeries and cafés’, we offer you the complete experience of a traditional café as well as a modernized look and continual innovation. Sit here for hours, listen to the distant chattering of the café, or play our best table games for the family; you have complete autonomy.

From offering refreshing frozen drinks and scrumptious pastries to daily made bread, and more, we cater with great enthusiasm.

We understand that a Bakery or a café is not only a place to eat but a place that makes you feel good. It’s a place that offers you peace of mind, clears out all the tensions in your life, lets you de-stress, and gives you the purpose to revitalize yourself. Therefore, Drayton Valley Bakery and Café is designed on this whole philosophy to keep our customers happy with our services. We aspire to help you forget all the push and pulls in your life, let you enjoy your meals with your family or friends in a calm and soothing environment. After all, a happy customer is a loyal customer.

VISION

Drayton Valley Bakery and Café 2021 Ltd. aims to provide community leadership through innovative ideas; to support employment in our local community, be an example of innovative business practices and development, and finally, to provide a safe, constructive, and warm environment for all ages and ethnic groups.

Mission Statement

We strive to provide fresh food and drinks made from scratch daily with no added preservatives at an honest price served with a friendly smile on our face.

We will promote healthy lifestyle choices by providing unique and innovative services to our community that are currently lacking. This will include empowering our youth, seniors, and a diversity of customers through knowledge and healthy living.

We will provide a healthy, creative, and respectful work environment for our staff that will nurture and support training and employment opportunity with respect for all forms of diversity.

Our Values

At Drayton Valley Bakery and Café, we strive to operate by a set of values that benefit our customers and us as a team. These values are the core of how we operate, think, and treat people:

Be a leader in our community.
Acceptance for new and innovative ideas.
Knowledge in healthy choices and ingredient selection.
Express openness, acceptance, and friendliness.
Respect for diversity in all its forms.
You only live once, so treat yourself.
Community partnership and openness.
Actively engaged in our product development.
Forward thinking.
Equality for all.

Great Experience

Amazing customer experience is what we strive to offer to our customers, from providing the best freshly oven-baked food to offering supportive instructions to ace the exams, we want to make people happy, inspired, and revitalized.

Growth-Oriented

Drayton Valley Bakery and Café love those who love learning and growing. We believe real growth is achieved when people learn together. Regardless of how little you achieve or how small a lesson you learn, we appreciate and celebrate you like a family. Whether it’s a successful celebration or failure, we are always ready to cheer for our people.

Social Connection & Love

With the advancement of technology, social ties are getting weak; therefore, we aspire to build the connections strong and promote the love of the community through food, welcoming gestures, warm smiles, games, and a friendly environment.

Creative Space

As the communication gaps grow and social media replaces the people in real life, we aim to build real human connections by creating a space where people are welcomed and heard. Our family-oriented culture not only helps the customer to form ties with our team but to build new connections with other customers as well. We aspire to build a space where people are valued and appreciated, so we continued the tradition of the Drayton Valley Bakery and Café, where you will have a great experience.

Exciting Spirit

We are passionate about what we do, and doing it is reflected through our love for food, ambiance, services, and the positive culture we seek to foster. No matter where you are from or how well you know this place, we’ll always welcome you with our arms open attitude.

We Care

People are very close to our hearts, and so as part of our CSR initiatives (Corporate Social Responsibility), we send our unsold products to Warming Hearts to feed the homeless and less fortunate families. To date we have fed thousands of people in our community.

Established since 1955

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Our History

June & Harrold Hesslebarth established the Drayton Valley Bakery in 1955 and operated until 2003. During this time, they created the foundations of how the bakery operates; to this day many core products have remained the same, from creating a reputation for fresh baked goods to establishing unique recipes that are known to Drayton Valley Bakery and Café. However, there was a limited selection of baked goods, mostly loaves of bread, buns, and coffee.

2003: In 2003 the bakery was sold to Jack and Trish Wiersma. Jack Wiersma is a traded baker with a lifetime of experience and a strong family background in baking. Jack and Trish owned and operated the bakery from 2003 until March of 2021. During this time, they greatly expanded the selection of baked goods. Some classic recipes remained, but a plethora of new and delicious products were created; including but not limited to cakes, cookies, eclairs, pies, fritters, and a greater selection of bread and buns. They also created and maintained many relationships with restaurants and oilfield companies. They contributed ideas such as edible images, catering, and a variety of baked treats.
2021: In March of 2021, Erik Bergen and Jackie Young purchased the bakery and are current owners and operators of the business. Jackie has a passion for baking, accounting, and managing, with many years of experience managing food establishments. Erik has a strong interest in food chemistry and brings many innovative ideas with a very analytical approach to business. Together Erik and Jackie are modernizing the bakery by implementing new technologies, software, and mathematical approaches such as fine-tuning recipes and cost analysis. Some new products/services they brought to the business are tutoring, fresh smoothies, naan bread, blended coffees, table games, and a few more selections of baked goods. Erik and Jackie respect tradition, keeping some of the classic bread and doughnut recipes and working with the staff that has been a part of the bakery for up to 35 years!

Our Goal

In the future, Erik and Jackie plan to continually improve the bakery and will eventually contend with leading brands and larger bakery chains while still respecting the traditions and heritage of Drayton Valley and its previous owners. The bakery hopes to keep the rich culture of Drayton Valley alive and create an inviting atmosphere for all ages, races, and cultures to enjoy.

Great experience in our Cafe

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